I'm Maria. Senior Product Designer with 10+ years building digital products. 📱

Latest: Microsoft SwiftKey.

Currently: AI experimentation + strategic consulting. Helping startups with UX, product improvement, and growth.

Design Approach

Mobile apps, B2C, web SaaSS.
I've designed across it all with one constant: understanding the why. I'm 60% UX researcher, 40% visual designer, balancing strategy with craft.

Right now I'm experimenting heavily with AI: competitive research, rapid prototyping, layout exploration.

My work has driven 30%+ retention increases, 2x productivity gains, and products used by 100M+ users.

See services 👩🏻‍💻

Experience

At Microsoft SwiftKey, a system mobile app with 100M+ users, created monetization flows and AI-enhanced features. Experimented to validate hypotheses and improve engagement.

2025
At Localize, shaped data-driven design for a B2B web desktop product. Strengthened the design system and collaborated across teams on dashboards, chat, account tools, and analytics.
2024-2022
For over a decade, I’ve executed end-to-end design across mobile and web, from research and UX to UI, branding, and illustration.
Some products I’ve worked on: Khealth, Abound, Tikel‍, ‍Clay…
2023-2013

I’m passionate about

UX + Product Design

Case studies 👉

I’ve successfully launched over 20 mobile apps as a sole designer and more than 10 as part of a team or as an external consultant. For the past three years, I’ve thrived as a collaborative design team member.

Branding & Illustration

Published projects 👉

I help new brands stand out and assist established ones in connecting with new audiences in emerging markets. With an art background, I create high-quality visuals and hand-drawn elements that add genuine brand value.

Teaching & Mentorship

Design mentor profile 👉

I’ve taught lectures and courses for beginner designers in multiple languages, guiding over 300 students. I created my own curriculum, refined it over four school years, and continue mentoring aspiring designers today.